Verizon's been named the #1 network in the nation. Five times. In a row.
What's the most appropriate response? A mic drop of course.

 

We created a special mic drop emoji hashflag on Twitter, so anytime someone used #BetterMatters, a mic drop emoji would appear. 

Then there was nothing else left to do, but drop the mic on our competitors. 
 

Credits:

Creative Directors: Erik Tell & Marie Ronn
Art Director: Jenny Brown