Copywriter – my Art Director didn't help me with this.
Verizon's been named the #1 network in the nation. Five times. In a row.
What's the most appropriate response? A mic drop of course.
We created a special mic drop emoji hashflag on Twitter, so anytime someone used #BetterMatters, a mic drop emoji would appear.
Then there was nothing else left to do, but drop the mic on our competitors.
Creative Directors: Erik Tell & Marie Ronn
Art Director: Jenny Brown