No matter our individual backgrounds, we all carry around privilege of some kind. And it's easy to forget that we benefit from them day-to-day. So, we created a moment at the 3% Conference where people are reminded of their advantages, so they can experience the event in a more reflective and self-aware manner.

We intercepted people at the coat check and turned this unassuming but highly interactive area into the Privilege Check.

CREDITS:

Executive Creative Director: Elaine Cox
Creative Director: Tracey Smith
Art Director: Remo Colindres
Senior Strategist: Catherine Dailey
Executive Producer: Daniel Roversi