Copywriter – my Art Director didn't help me with this.
Mercedes-AMG is the high-performance, sporty line of Mercedes-Benz. But, only 4% of Americans know about it. So to raise awareness, we created videos that are equally as dynamic, edgy, and heart-pounding as the cars themselves.
:60s Anthem Video
Every Mercedes-AMG vehicle has a unique engine sound. So, we created a Facebook Canvas unit that let people literally see and hear the differences in these handcrafted engines.
To give people the opportunity to dive further into the Mercedes-AMG lineup, we created a Facebook Canvas unit that told the story of the brand through numbers.
Creative Directors: Nick Pringle and Steve Wakelam Art Director: Remo Colindres