It's tough to love a sport when you can't be a part of it. But a partnership with GoPro will bring you close enough to the Iditarod to smell the puppy breath.

 

Microsite featuring live webcam feeds set along the track let you watch every leg of the race.
Also, Go-Pros strapped on each team lets you keep up with your favorite pack. 

 

Fans can live tweet their support and have it show up instantly along the route. 

 

To launch the event, people in NYC will be able to have their packages delivered by dogsleds.

CREDITS:

Art Director: Adam Danielson